Guide
Executive presence
Elevate your brand. Influence outcomes.
For owners and leaders who present to a team, a client, a lender, or a board. As the guide puts it, everything is a presentation: one to one, one to a few, and one to many.
Guide · 13 pages · PDF
Get the guide
What’s inside
- What executive presence is, and why it pays
- Credibility is not static: initial, derived, and terminal credibility
- Know your audience, and the chameleon effect
- How you look, in the room and on the virtual stage
- How you speak: the six dials of vocal effectiveness
- The business leader mindset: outcomes over output
- Making it stick: a five-question prep card and your presence audit
The one-line test
Before any leadership conversation, complete this sentence:
“The outcome of this work is [business result], and the decision I need from you is [one thing].”
If you can’t fill it in, you’re about to present output, not outcome.